Curl Sauce by Tala Othman

Curl Sauce is a playful, confidence-first curly-hair brand founded by Tala Othman that celebrates natural texture with formulas and storytelling designed to help curls look, feel, and move their best. It positions itself as accessible, ingredient-forward, and unapologetically joyful — a brand for people who want easy, effective curl care without the fuss.

Key brand pillars

Curl-first performance: products formulated to enhance definition, control frizz, and boost moisture for a wide range of curl types.

Authentic voice: friendly, empowering brand tone that centers real curl journeys and celebrates individuality.

Clean-but-fun aesthetic: modern, simple ingredient transparency paired with bright, playful visuals and approachable language.

Sustainable consideration: packaging and materials chosen with attention to waste and reusability where possible.

Izaiha Hlaisi — design contributions

Izaiha Hlaisi created the visual systems and execution across the brand, including:

Product packaging (jars, bottles): cohesive labels, type hierarchy, and ingredient callouts that balance clarity with personality.

Shipping boxes & secondary packaging: on-brand unboxing experience with deliberate structural and graphic choices.

Website design: user-friendly e-commerce layout, product pages, and brand storytelling modules that translate tactile curl cues to screen.

Stickers & promotional collateral: playful iconography, curl motifs, and brand stickers for PR packs and social drops.

Brand assets: color palette, pattern set, and typography rules to keep the identity consistent across touchpoints.