29 Million Views in 48 hours. Our most successful influencer activation; a case study.

Case Study: Inertia Haus × Hlaisi × Vault — Viral Streamer Activation

Overview

Inertia Haus executed a high-impact influencer activation by gifting products from the Hlaisi and Vault brands to popular streamers Marlon and Yonna. Leveraging organic, personality-driven content, the campaign rapidly evolved into a viral cultural moment—drastically increasing brand visibility and engagement across platforms.

Objective

• Elevate the online presence of Hlaisi and Vault.

• Introduce the products to mainstream digital audiences through authentic influencer placements.

• Generate viral social traction without paid media.

• Turn virality into long-term owned audience growth.

Strategy

Elijah Travis & Ky Adams spearheaded the initiative by identifying streamers with natural chemistry and strong audience resonance. Marlon and Yonna were selected for their authenticity, high viewer retention, and proven ability to spark viral moments.

The approach centered on organic integration, allowing creators to naturally wear and interact with the products instead of forcing staged placements. This authenticity made the content feel real, relatable, and shareable—ideal for driving viral engagement.

Execution

• Products designed by Izaiha Hlaisi from the Hlaisi and Vault collections were gifted directly to Marlon and Yonna.

• The creators wore the pieces during regular streams, making the brand part of natural conversations and moments.

• Their unscripted chemistry generated highly entertaining clips.

• Moments of Marlon and Yonna together—while wearing the products—began spreading rapidly across TikTok, Instagram Reels, and YouTube Shorts.

Results

The campaign exceeded expectations, becoming a major viral moment:

• 28.6 million views within the first 48 hours

• 48.2 million views within the first seven days

• Surge in brand searches, social mentions, and user-generated content

• Massive earned media value with zero paid influencer fees

• Strengthened long-term influencer relationships for future releases

The virality was fueled by the organic, unscripted moments between Yonna and Marlon—moments that became cultural talking points online.

Retention & Funnel Strategy

To capitalize on the spike in attention, Inertia Haus implemented a targeted funnel strategy to turn viral traffic into owned audiences. Through paid ads, optimized landing pages, and clear calls to action, viewers were directed into email and SMS lists designed to retain interest beyond the initial hype.

This allowed the brand to:

• Retarget high-intent viewers after the viral moment

• Notify them about restocks, new colorways, and future product drops

• Warm cold audiences into customers through multi-step flows

• Build a long-term, retargetable community around Hlaisi and Vault

By capturing the momentum and converting views into subscribers, Inertia Haus ensured the campaign drove both immediate buzz and long-term customer value.

Impact

This activation showcases the power of pairing culturally relevant creators with smart post-viral funnel strategy. Inertia Haus transformed simple product gifting into a 40+ million–view viral event—and then converted that attention into data, retention, and future revenue opportunities. The result: Hlaisi and Vault grew not just in visibility, but in lasting brand equity and audience control.